Adidas - PGA MERCHANDISE SHOW
ORLANDO, FL
8,800 sq. ft.; 40,000 attendees
Activate “Geared For More” campaign and pro athlete affiliations
Tunnel entrance to the locker room and outdoor experience create intrigue
Creative adipure space via frosted glass gives invite-only guests a peek at the new golf line
Virtual reality experience recreates the 18th hole at a golf tournament
agency: sparks
