Netflix: lost in space - awesome con
WASHINGTON, D.C.
The Challenge: Create an activation that generates excitement and intrigue for Netflix’s Lost In Space series. Establish strong and unorthodox touch points before, during, and after the event ensure pre-release anticipation and show buzz both on- and off-line.
Our Solution: Create an immersive activation that utilizes the premise of Lost In Space as a narrative foundation. Pre-activation campaigns—both online and scattered throughout Washington D.C.—will generate enthusiasm for the event. The experience + design will transform the show environment into the site of a spaceship crash, pushing attendees to collaborate, experiment, and take risks while assuming new identities in a multi-sensory environment. Made-for-social moments will ensure high-visibility for the Netflix series online and targeted post-event communications will create loyal fans eager to watch Lost In Space.
